Parisian Dream Come True Arrives on Newtown Lane


Chanel opens for the summer at 26 Newtown Lane in East Hampton, a mix of Parisian glamour and costal chic, you’ll find everything you need for
a day at the beach or a gala evening under the stars. Photo Credit Courtesy of Chanel.

By Lori Zelenko

Forget to pack your favorite Chanel ensemble for the 4th? No worries. Now through Labor Day at 26 Newton Lane just off Main Street in East Hampton, there’s a charming ephemeral Chanel boutique where you can find everything you need for a weekend out East – or a spontaneous trip to Paris. Discover modern silhouettes from the Coco Beach 2022 and Métiers d’Arts 2022-23 collections by Virginie Viard not to mention the J12, Première, Code Coco, and Boyfriend watches, as well as the Coco Crush fine jewelry collection, all  accompanied by all the chicest accessories.

The beautifully landscaped grounds of the ephemeral Chanel boutique will be site of summer parties. Photo credit Courtesy of Chanel.

The classic grey-shingled shop is on a landmarked site built in 1897 by Joseph Greenleaf Thorpe, famous as the architect of Grey Gardens. Naturally, it’s charm works from the outside in with beautiful landscaping including a lovely garden where parties will be held during the summer season. Inside it’s a Parisian fantasy, a dream world brought to life with Chanel’s signature black, white and gold color palette, all elegantly rendered with the modern allure so stylishly imagined by Coco Chanel yet with just enough of a coastal casual vibe to make this a perfect fit out East.

Pop into the airy, light-filled Chanel boutique on East Hampton’s Newton Lane for a chic mix of coastal must-haves
for day and gala-ready elegant Parisian evening options. Photo credit Courtesy of Chanel.

Private appointments will be offered on the boutique’s second floor decorated with ivory linen sofas accented with informally tossed pillows catching the sunlight in gold and white Chanel tweed. The first floor will present ready to wear with accessories like sunglasses as well as watches and fine jewelry and of course, shoes. Keep an eye out for luxe options that work for DAY — easy to wear denim that’s as perfect for an afternoon in Montauk as it is for a stroll along the Seine or swimwear and cover-ups from the Coco Beach collection – and NIGHT – sleek, sophisticated statements from the Métiers d’ Art 2021-22 collection plus sparkle-edged suiting and gorgeous tweeds woven with golden threads.

Though the aesthetic is indeed Chanel à la plage, there’s something perfect for every East Hampton occasion at their new ephemeral boutique.
Photo credit Courtesy of Chanel.

The Chanel East Hampton boutique will be staffed with the best of the best, the most dedicated and knowledgeable staffers from Chanel shops across the US. So, rest assured, if you’re having a fashion emergency or an accessories crisis, you’ll be in the most exquisite hands. This is Chanel’s only Hamptons location and it promises to be a unique as well as indulgent experience. Bear in mind that each Chanel boutique is naturally themed to the location so what you’ll find at the new East Hampton shop is a customized mix, just so easily in sync with the East End lifestyle.

Hot off the runways or hot on the beach, the staff at the new Chanel summer installation in East Hampton will outfit you in style.
Photo credit Courtesy of Chanel.