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Cotton Incorporated, the not-for-profit research and promotions company representing U.S. cotton hosts Cotton Style House, a weekend pop-up fashion and lifestyle experience at The Montauk Beach House in Montauk, New York. Taking over the boutique hotel in the heart of Downtown Montauk for a three-day

(Friday, July 26 – Sunday, July 28) immersive weekend of style. 

Cotton showcases why it’s The Fabric of Our Lives, highlighting its fashion, sustainability, versatility, and comfort through a number of free, open-to-the-public activities. Cotton Style House provides guests with a weekend of style, on-site shopping, wellness, entertainment, and fashion experiences, with themed activities, workshops, panel discussions, and spaces designed to highlight the latest cotton trends. The event also promotes the ease of purchasing the Cotton Style House Collection looks on Amazon.com/ShopCotton, featuring looks evocative of some of the nation’s top fashion, fitness and lifestyle influencers and styled by internationally recognized celebrity stylist, Irma Martínez, making for a digitally enhanced experience.

Admission to Cotton Style House is free; pre-registration to the event is required by visiting CottonStyleHouse.com.

 Cotton Style House programming highlights:

  • Beach Bonfire Influencer Chat

  • Guided Meditation + Essential Oil Bar

  • Açai Artistry: Build Your Own Açai Bowl

  • Cotton Tie DIY (tie-dye activity)

  • Cotton Style House Splash Bash

  • Day-to-Night Cotton Style Tips from Industry Experts

  • Cotton Style House Soiree + Karaoke

  • Relax & Recharge: Yoga + Infused Water Bar

  • Notable personalities and influencer partners attending throughout the weekend for meet and greet opportunities with the public

 Event Location:
The Montauk Beach House
55 S Elmwood Ave

 Event Website:


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